Area Sales Manager - CASA

Job Description

The Area Sales Manager - CASA is responsible for driving CASA growth across multiple branches by leading sales teams, expanding market presence, and ensuring portfolio quality. This role requires strong field leadership and a deep understanding of banking sales dynamics. You will act as a growth driver, balancing targets, team productivity, and customer acquisition strategy.

The Work You'll Do:

In this role, you will take ownership of CASA growth across multiple branches by leading sales teams, driving market expansion, and closely monitoring performance to ensure sustainable and consistent results.

• Drive CASA acquisition across assigned branches
• Lead and coach Sales Managers and Relationship Officers
• Achieve monthly and quarterly CASA targets
• Monitor portfolio balances and activation
• Plan local market expansion strategies
• Track performance and MIS

What you'll bring:

You bring proven CASA sales experience along with the ability to lead and manage teams in the field. With strong market planning skills and a target-oriented approach, you are comfortable driving performance while maintaining focus on execution and results.

• Strong CASA sales experience
• Team leadership and field management skills
• Market planning capability
• Target-oriented mindset

Why Join Sahayog:

• Leadership role with scale
• High visibility and growth opportunity
• Performance-linked rewards